Build and Launch an
E-commerce Platform
HSA
FSA
ICHRA
OTC Store
in Weeks—API-first or White Label
Our end-to-end platform powers payments, benefits, and e-commerce for any plan, provider, or platform












OUR SOLUTIONS
Explore What You Can Build with Lynx
Our programmatic APIs make it easy for you to build one-of-a-kind healthcare financial experiences
1 Banking and Ledgering
Leverage our foundational ledgering system, banks, card processors, and more to quickly launch new banking and payment programs, including consumer-directed health (CDH) accounts like health savings accounts (HSAs) and flexible spendings accounts (FSAs), directed spend accounts like healthy food and OTC stipends, reward accounts, loyalty accounts, and more.
2 Advanced Payment Processing
Issue physical or virtual cards instantly, with funds restricted by merchant category codes, merchant IDs, and even product SKUs, across tens of thousands of retailers. Lynx cards support multiple bank accounts and benefits on a single card, eliminating the need for members to carry multiple cards with them.
3 E-commerce
Build an e-commerce experience on the backbone of our pre-built relationships with product distributors, unlocking access to thousands of qualified medical expenses (QMEs), healthcare products, and medically-tailored meals.
4 Investments
Utilize our integrated RIA and broker-dealer capabilities to quickly offer embedded investment options to your customers. Build curated investment lineups, broaden your broker experience, and even support a robo-advisor for a managed investment experience.




WHY LYNX
Design the Experience You Want
Deliver frictionless experiences across every consumer touchpoint
Own the consumer experience
Deliver seamless healthcare financial experiences with our full suite of APIs— empowering your members to manage claims, OTC, transportation, and rewards in one place while you streamline operations and reduce costs.
Lower costs and drive new revenue opportunities
Eliminate extraneous vendors with a single fintech partner that supports product innovations across Medicare, Medicaid, and commercial use cases.
Know banking and healthcare regulations are taken care of
Trust the Lynx team’s deep healthcare and financial services expertise and outsource the management of compliance and regulatory complexities, freeing up your time to focus on your core business.
Build a foundation of trust
Benefit from a true partnership approach by working alongside the dedicated and experienced team at Lynx to build seamless, unified healthcare financial experiences.
BUILD WITH LYNX
Choose How You Work with Us
Integrate Lynx fintech solutions into your existing experience with flexible support levels
-
API
-
White Label
API
Embed modern healthcare fintech directly into your existing digital experience. Lynx APIs give you the building blocks to design, launch, and scale healthcare payments and e-commerce without having to rebuild your infrastructure. Flexible, modular, and secure, our APIs are designed for speed, control, and scale.
- Full programmatic API suite
- Onboarding + implementation support
- Access to the Lynx Admin Portal
- Program management + reporting
- Optional customer service support
White Label
Don’t have internal tech resources? Lynx offers turnkey white-label solutions that combine our fintech infrastructure with ready-to-go digital experiences. We design, build, and maintain a fully branded, customized platform and mobile experience for you, so you can launch your platform quickly without the internal dev lift.
- Branded mobile + web experiences
- End-to-end design, build + maintenance
- Integration support for benefits, funding, + e-commerce
- Customer service + operational support
- Marketing + sales enablement resources


BROAD MARKETPLACE OFFERINGS
Owned and White-Labeled
E-commerce Experience
Lynx connects you to a vast healthcare supply chain with multiple Fortune 10 suppliers. Our nationwide fulfillment network ensures fast, reliable delivery, while simple SSO or API connections provide instant marketplace access—no complex backend work required.
- Access leading healthcare suppliers, including Fortune 10 companies
- Streamline fulfillment with efficient, reliable logistics
- Connect instantly via SSO/API—no development-heavy integrations
RESOURCES
Learn How Lynx Helps Customers

CASE STUDY
Frustrated members. Delayed shipments. Confusing eligibility rules. This Medicare Advantage plan faced it all — until Lynx streamlined the entire process, cut costs, and created a consistent, branded experience for 224,000+ members.
VIEW CASE STUDY
SOLUTIONS GUIDE
Explore how Lynx’s API capabilities let you embed healthcare financial tools directly into your existing member experiences — helping your members save, spend, invest, and shop for approved healthcare products with ease.
VIEW SOLUTIONS GUIDE