Personalized, Flexible Rewards that Drive Action
OUR ENGAGEMENT ENGINE
Smart Rewards & Incentives for Better Outcomes
Lynx powers fully configurable, data-driven rewards tied to real health actions. Health plans can leverage programmable wallets with complete transparency and data tracking, while members enjoy a closed-loop experience to view balances, attest to healthy activities, and redeem rewards to close care gaps with ease.
Government Health Plans
- Deliver: One portal, one wallet, one unified experience
- Incentivize: Tie rewards directly to engagement and incentivize healthy behaviors
- Track: Gain real-time visibility into balances, attestations, redemptions, and behaviors
- Close: Drive care gap closures to improve Stars and HEDIS performance
- Integrate: Connect benefits, e-commerce, testing, and rewards into a unified experience
- Optimize: Leverage data insights to continually refine and improve program performance
Commercial Health Plans
- Design: Build flexible wellness challenges for preventative care, steps, and goals that matter
- Display: Real-time visibility into rewards, progress, and member activity
- Unify: One wallet supporting multiple benefit categories seamlessly
- Reward: Instantly recognize healthy actions to boost adoption and engagement
- Measure: See actionable insights into engagement and ROI
- Promote: Inspire healthier behaviors across employees
PROGRAMMABLE WALLETS
Configure Multiple Accounts Within a Single Wallet
Lynx enables one wallet with multiple programmable accounts such as rewards, supplemental benefits, and more, all accessible through a single card. Members can use their earned funds for healthy foods, transportation, OTC products, and other eligible purchases, with balances and activity tracked in real time.
- Configure multiple accounts and real-time spend rules within one wallet
- Track balances, redemptions, and member activity across all programs
- Deliver a branded, personalized experience across web, mobile, and in-store
ALIGNED INCENTIVES
Rewards that Support Program Goals
Lynx combines personalized rewards with a seamless member journey to reinforce health plan and commercial program objectives. Members stay motivated through intuitive dashboards, progress tracking, and real-time attestation, while plans and employers measure impact and success.
- Align rewards with quality metrics, wellness targets, or engagement goals
- Track earned incentives for preventive care, screenings, or fitness activities
- Instantly redeem rewards online, in-app, or at participating merchants
- Insights and reporting enable continuous program optimization
FLEXIBLE DEPLOYMENT
Standalone or Embedded Rewards Experiences
Deliver rewards and incentives programs that can stand alone or be embedded in existing HSA, FSA, or supplemental benefits experiences, providing a seamless, consistent journey for members while driving engagement and redemption.
- Combine rewards with OTC, wellness, or supplemental benefits programs
- Embed in HSA, FSA, or other benefit accounts
- Track engagement, redemption, and balance in real-time
- Deliver consistent, branded experience across portal, app, and physical card
DATA-DRIVEN RESULTS
Real-Time Data Program Optimization
Lynx helps plans consolidate vendors, reduce costs, and measure real-time results. CMS-ready compliance, SKU-level reporting, and analytics enable continuous optimization of member engagement and health outcomes.
- Reduce vendor complexity and consolidate programs on a single platform
- Real-time claims adjudication and SKU-level reporting
- CMS-compliant tools and audit-ready reporting
- Flexible segmentation to target the right members at the right time
REWARDS IN ACTION
Deliver Rewards that Drive Results
Lynx partners with health plans to design reward programs aligned to clinical priorities, driving higher engagement, healthier members, and measurable outcomes.
- Portal Engagement
- Closing Care Gaps
- Member Education
Portal Engagement
Members engage with their financial tools more often than their health resources. Lynx bridges that gap with a simple, intuitive portal that feels like the consumer apps they already use, building trust and driving repeat engagement. What to expect:
- Consistent, omnichannel engagement across portal, mobile, and card
- Consumer-grade digital experiences members expect today
- Higher trust and stronger member–plan relationships
Closing Care Gaps
Preventive screenings, flu shots, and chronic condition management are critical to member health and plan performance. Lynx personalizes incentives by population, helping members access condition-specific products and services to help improve Stars and HEDIS measures. Examples include:
- Diabetes-friendly OTC items and meals showed to diabetic members
- Flu season rewards to boost vaccinations and reduce costs
- Incentives tied to screenings for colorectal cancer, breast cancer, and diabetes
- Rewards that encourage adherence, follow-ups, and care management activities
Member Education
Education empowers healthier choices. Lynx delivers articles, videos, and interactive activities through digital experiences to increase health literacy and support condition management, reinforcing rewards with knowledge. What to expect:
- On-demand health and wellness content
- Condition-specific education to support chronic care
- Engaging formats (videos, articles, interactive modules) tailored to member needs
